At the same time HPA joined with Salmat’s Business Process Outsourcing division, Salmat has undergone a rebranding process so that the new combined division will be known as Salmat BusinessForce.

Salmat BusinessForce is now the largest division of the Salmat group and the largest supplier of specialist business process outsourcing services in the Asia Pacific region. BusinessForce currently has offices in every mainland state and territory of Australia, as well as in Hong Kong, Taiwan and the Philippines.

HPA’s specialised direct marketing division, Direct HQ remains part of the BusinessForce group, as does Salmat’s PrintZoo: a nationally distributed Print on Demand business offering online ordering and consistent digital output across the entire network.

The Salmat group also provides call centre services through SalesForce; catalogue distribution via MediaForce (previously Targeted Media); and sophisticated web-based communication solutions through DigitalForce.

Within SalesForce, the VeCommerce business provides breakthrough speech recognition services and Aframe offers online learning, induction, compliance and training programs for business.

MediaForce incorporates the Dialect business, specialising in permission based advertising such as SMS and email marketing; and Marketfind, which offers detailed demographic reporting on potential customer bases.

DigitalForce is the group behind www.Lasoo.com.au – a clever pre-shopping search engine – as well as the advanced dynamic catalogues and dynamic ads now appearing online.

For more information about the Salmat group, please visit www.salmat.com.au