Data Insights
Through SDS Data Insights we can help you maximise the knowledge within your databases – or help you design data capture programs that will give your business a competitive edge.
Services include:
- Hosting and warehousing
- Cleansing and appending
- Customer profiling, segmentation and modelling
- Contact us
Campaign Strategy and Planning
The keys to effective marketing are sound strategy and planning, based on specific objectives. The diverse resources within the Salmat Direct HQ toolkit can optimise campaign results; increase customer profitability and lifetime value; and improve your customers’ experience.
Services include:
- Marketing strategy development
- Acquisition, extension and retention campaign planning
- Communication channel analysis
- Contact us
Creative Development
Whether it’s the inbox, the letterbox, radio, television, web or mobile marketing, we are bombarded with hundreds of advertising and marketing messages every day. In addition to cut-through and clarity, Direct HQ’s creative personalises the brand to the individual customer, enticing them to engage and take action.
Services include:
- Concept development
- Art direction, copywriting and finished artwork
- Management of production across all media
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Campaign Management
Offering full service capabilities, Direct HQ is able to manage every aspect of your campaign. This extends from accepting your initial brief, liaising with all relevant divisions of BusinessForce, the Salmat group and external suppliers, right through to fulfilment and campaign reporting, whatever campaign channels are being utilised.
Services include:
- Account and project management
- Stakeholder and supplier management
- Campaign reporting and post analysis
To make the most of your customers get in touch with Direct HQ. Call 02 9556 8900 or email us today.
