Design, production and distribution of targeted marketing material aiming to increase awareness, sales or memberships.
For your business
Efficiencies of 'one stop shop' service
Flexible output options for targeted runs
Convenience of online fulfillment management
For your customers
Personalised and relevant offers
Preferred over other forms of advertising
Opportunity to customise future offers or opt out
Research shows that direct mail is one of the most preferred forms of advertising, by both marketers and consumers. Sophisticated customer relationship management enables organisations to send relevant, highly-specific offers to interested recipients.
Salmat has the knowledge and technology to help give your campaign the edge. High-speed variable colour printing enables the production of individually-personalised mail pieces that are cost-effective for even short runs. We've helped clients increase response rates by up to 15% using the techniques enabled by this sort of technology.
We have the capacity and resources to handle campaigns from design through to production and follow-up data processing: all under one roof. We also have the quality and privacy accreditation to meet strict industry requirements.
Our involvement in your direct mail campaign can be as focused or comprehensive as you choose.
Our strong essential mail capabilities can help you take advantage of the 'must read' nature of this medium to include relevant marketing offers as inserts or even as one-to-one messaging on the bill itself.
Salmat can also look after response processing, including forms scanning, payment processing and dead mail management; and information management, such as data profiling or scanning campaign materials for easy reference in an online content repository.
Online project tracking and a comprehensive range of reporting options help to reap maximum benefit from the evaluation stage.
Click on the services at right to learn more.
Maximise your Direct Mail communication
We draw on a comprehensive toolkit of capabilities to develop streamlined solutions that improve the way your organisation manages direct mail processes.
